Here was the agenda for CardCon @ FinCon 2017.
7:30a – 9:00a – Networking Breakfast – Sponsored by Capital One Spark Business
9:00a – 9:30a – Opening Keynote: Brian Kelly, Founder and CEO of The Points Guy
9:30a – 10:30a – 1st Session: The latest trends in credit card products.
Hear from the credit card industry’s most innovative product managers about how they design new products and what industry trends they foresee in the next year.
Moderated by: Gary Leff, View From the Wing.
The panelists will be:
- Eric Bahl, Director, Product and Channel Development at PenFed Credit Union.
- Rachana Bhatt, Managing Director, US Branded Consumer, Barclaycard.
- Laks Vasudevan, VP of Products and Innovation for Discover.
- Joe Whitchurch, Head of Customer experience and Innovation for Capital One Small Business.
10:30a – 11:00a – Networking Break – Sponsored by Wise Bread.
11:00a – 12:00p – 2nd Session: How to Generate New Ideas for Credit Card Stories
Learn how leading bloggers and journalists develop standout credit card stories. We’ll talk about how to cultivate a creative mindset, test ideas and glean insights from inside and outside the credit card industry.
Moderated by: Claire Tsosie, NerdWallet.
The panelists will be:
- Holly Johnson, Club Thrifty.
- Gregory Karp, NerdWallet.
- Ben Luthi, Student Loan Hero.
- Miranda Marquit, Student Loan Hero
12:00p – 1:30p – Networking Lunch: Sponsored by Equifax
1:30p – 2:30p – 3rd Session: Everything you wanted to know about credit card affiliate marketing, but were afraid to ask.
Affiliate marketing is the backbone of most credit card and consumer credit websites. We’ll examine the state of this industry, delve into regulatory issues, and explore what direction it may be heading under the current administration.
Moderated by: Stephanie Harris, CEO of PartnerCentric.
The panelists will be:
- Adam Allamar, Marketing Director, Digital Acquisition for Barclaycard.
- Jeanine Cillo, Director of Sales at Experian Interactive.
- Brooke Ray, Sr. Network Development Manager at Rakuten Marketing.
- David Naffziger, CEO of BrandVerity.
2:30p – 3:30p – 4th Session: You’re doing it wrong: How to write about credit reports and credit scores.
Both bloggers and mainstream media often get it wrong when writing about credit reports and credit scoring. This panel will feature several authorities in this field that will help you gain a deeper understanding of some of the more complex issues.
Moderated by: Matt Schulz, Senior Industry Analyst at CreditCards.com.
The panelists will be:
- Susan Henson, Consumer Credit Expert and Content Producer for Experian.
- Barry Paperno, Speaking of Credit, and formerly with FICO and Experian.
- Jeff Richardson, Vice President and Group Head – Marketing & Communications, VantageScore.
3:30p – 4:00p – Networking Break – Sponsored by Wise Bread.
4:00p – 5:00p – 5th Session: Industry and Media Summit – Bridging The Gap.
Your inbox flooded with pitches that you can’t use, yet it’s often difficult to get the information you need from industry sources to write your story. In this session, we’ll hear from two of the leading media relations professionals in the industry, and find out how we as media can get the most out of this relationship.
Moderated by: Eric Rosenberg, Personal Profitability.
The panelists will be:
- Nicole Dye-Anderson, Assistant Vice President, Media Relations, Barclaycard.
- Sukhi Sahni, Director, Communications and Consumer PR at Capital One.
5:00p – 5:15p – Closing address – Sarah Davies, Sr. Vice President for Product Management & Analytics at VantageScore Solutions.
7:30p – 9:30p – Dinner at the Tower Club Dallas, sponsored by Barclaycard