Laks Vasudevan is a Vice President at Discover Financial Services, responsible for Products and the Innovation roadmap for the Discover card business. Laks has more than 14 years of combined experience in multiple marketing functions, across financial services and consumer packaged goods, in the United States and overseas. She has been with Discover since 2005.
Laks joined Discover in 2005. Prior to her current role, Laks held various roles at Discover including Acquisition, Rewards, Portfolio Marketing, and P&L responsibilities. Throughout her career at Discover, Laks has driven strong business results through a pipeline of strategic innovations, with a focus on consumer segmentation and needs, integrated communications and cross-functional collaboration. She was responsible for the launch of new products on the Discover it platform, such as Discover it, Discover it Chrome and Discover it Miles, and new innovative features like Free FICO Scores and Freeze it. She is also responsible for the Products strategy and P&L.
Laks was born in India, where she began her career in marketing with Procter & Gamble in Mumbai. She later held a product management position at Kellogg’s in Michigan.