7:30 am Networking Breakfast
8:30 am Keynote Address: Clark Howard
9:00 How Credit Cards are Made (Discussion Panel)
Moderator: Gary Leff, Author, View from the Wing
9:45 am Morning Break (Sponsored by Bulldog Media)
10:15 am Trends in Chredit Card Affiliate Marketing (Discussion Panel)
Moderator: Stephanie Harris, CEO, Partner Centric
11:00 am Lunch (Sponsored by Barclay’s Bank)
1:00 pm The Credit Crystal Ball: What does Creditworthy look like in the future?
Moderator: Jeff Richardson, VantageScore Vice President and Group Head – Marketing & Communications.
Panelist: Jesse Leimgruber, Co-founder Bloom Protocol
Panelist: Rod Griffin, Director, Consumer Education and Awareness, Experian
Description: Technology has disrupted everything from our home thermostats to taxi cabs. But what’s on the horizon when it comes to credit reporting and credit scoring? Look into the crystal ball with a panel of experts on the front lines to learn what technologies and influences are shaping how we determine a borrower’s creditworthiness.
2:00 – 4:30 – Round Table Discussions and Expo Hall
Sit down at a large table while they lead interactive discussions. There will be six roundtable discussion sessions, and there’s no need to register in advance for the ones you want to attend. During this time, you’ll also have the chance to visit the CardCon Expo Hall.
Round Table Discussions sessions 1-3
Topic: How to write credit card reviews that aren’t boring: Tips for injecting interesting details into your reviews so that they aren’t just templated and dull.
Description: Tips for injecting interesting details into your reviews so that they aren’t just templated and dull.
Discussion Leader: Miranda Marquit – Student Loan Hero.
Topic: Creating valuations for credit card points and miles.
Discussion Leader: Tim Devaney – Personal Finance Writer at Credit Karma.
Topic: Writing about credit and credit score without confusing everybody. Description: Credit scores and credit are insanely complex topics, so when you’re writing about them, it’s important to know what to include and what not to. I’ll discuss different scenarios and how to keep things simple but informative.
Discussion Leader: Ben Luthi – Writer, Student Loan Hero.
Description: How to be the best affiliate for your merchant. The best way to approach your merchant with a new idea or problem and keeping you top of mind for special progra
Discussion Leader: Jeanine Crooks – Client Services Manager at Awin Global Topic: Managing Merchant Relationships
7:30 am Networking Breakfast
8:30 am Keynote – John Ulzheimer
9:30 – 11:30 am Facilitated Networking (sponsored by Webpals)
CardCon is the only conference dedicated to addressing the consumer’s view of credit cards and consumer credit. It’s also the only event specifically produced for the benefit of websites that host credit card affiliate links.
-> Issues concerning credit card affiliate marketing.
-> What does the future of the credit card industry look like, from a consumer standpoint?
-> How to bridge the gap between bloggers and credit card industry’s PR/marketing. What each wants to know about how the other side works.
-> Exploring the opportunities for bloggers who use credit card affiliate marketing. What are the barriers to entry and the challenges ahead?
-> What are the regulatory issues we face when writing about credit cards?