As director of public relations and communications, Nancy is responsible for the consumer- and customer-facing public relations and communications strategy; the content delivery channels; and the brand architecture evolution for the Global Consumer Solutions business unit at Equifax. A part of the marketing organization within Global Consumer Solutions, she works closely with a diverse team of professionals including those who specialize in communications, media strategy, public relations, search engine optimization, and conversion.
Prior to joining Equifax, Nancy was the manager of communications and content at CHEP, where she: worked closely with key decision makers in the organization to create develop strategic communications plans; oversaw the public relations efforts for CHEP USA; led any and all crisis communications efforts for the U.S. business; and served as a key member of the global communications team.
From 2005 to 2012, Nancy served as senior director for Nurun, where she was responsible for managing the company’s marketing, communications, and business developments efforts in the United States. A member of the leadership team in Atlanta, she worked on international activities related to Nurun’s internal and external communications; public relations outreach, including media relations and executive visibility; and marketing and business development strategies. She was an integral part of Nurun’s worldwide communications team, which included professionals in Canada, France, Italy, Spain, and Asia.
Her strengths include brand strategy; media relations; industry analyst relations; strategic writing and editing; and crisis communications planning. She is the former editor-in-chief for Atlanta-based Catalyst Magazine; was the interim founding editor-in-chief for Atlanta Woman Magazine in Atlanta; and is a previous managing editor for National Real Estate Investor Magazine.
Nancy is a former board member for Atlanta Woman in Communication; is a previous board member for the Atlanta Interactive Marketing Association (AiMA); and is an active volunteer for the Lupus Foundation of America, Georgia Chapter. She has also served as a board member of TAG (Technology Association of Georgia) Marketing; the Atlanta Chapter of the Business Marketing Association; and is a previous Advisory Board member of the Alliance Theatre. She is a former panelist for the Public Relations Society of America (where she spoke about creating the perfect online pressroom), and was a featured speaker at the 2012 SoCon event at Kennesaw State University, where she discussed who “owns” social media.
She is a Q4 2016 One Equifax Award Winner, and an Equifax 2016 Chairman’s Circle of Excellence winner. A 1994 graduate of Auburn University, Nancy received a bachelor’s degree in journalism, and is the 1993 recipient of the Lynn Hopkins Scholarship for Journalism Dedication.