Roundtable Discussion Leader
Bio: BrandVerity is the leading provider of brand protection software to combat trademark abuse, uphold compliance, and prevent advertising fraud. The BrandVerity tool monitors paid search and web content for abuse by partners, affiliates, competitors, and third-parties. Marketing teams at global brands, advertising agencies, and affiliate networks rely on BrandVerity to protect their trademarks and branded terms in paid search. David was previously VP of Engineering at Judy’s Book, a Seattle-based local search company. Before Judy’s Book, David co-founded and was Director of Research at Quova prior to its acquisition by Neustar, Inc. (NYSE: NSR). David received his BS from MIT.
Title: Forging the Perfect Partnership: How publishers and card issuers create productive partnerships
Description: Growth-focused credit card issuers must strike a balance between customer growth and maintaining program compliance. This panel will discuss the latest creative approaches some issuers have taken to partner with publishers in the quest to forge successful partnerships. We’ll also cover what publishers can do to demonstrate they are ‘issuer ready’ and compliance minded.