We are almost done assigning speakers and locking in our schedule. Expect more on speakers as we finalized the schedule in the near future. We’re looking forward to seeing you there!
7:30 – 9:00 – Breakfast – Sponsored by Capital One Spark Business
9:00 – 9:30 – Opening Keynote: Brian Kelly, Founder and CEO of The Points Guy
9:30 – 10:30 – 1st Session: The latest trends in credit card products.
Hear from the credit card industry’s most innovative product managers about how they design new products and what industry trends they foresee in the next year.
10:30 – 11:00 – Networking break
11:00 – 12:00 – 2nd Session: How to Generate New Ideas for Credit Card Stories
Learn how leading bloggers and journalists develop standout credit card stories. We’ll talk about how to cultivate a creative mindset, test ideas and glean insights from inside and outside the credit card industry.
12:00 – 1:30 – Lunch and networking: Sponsored by Equifax
1:30 – 2:30 – 3rd Session: Everything you wanted to know about credit card affiliate marketing, but were afraid to ask.
Affiliate marketing is the backbone of most credit card and consumer credit websites. We’ll examine the state of this industry, delve into regulatory issues, and explore what direction it may be heading under the current administration.
2:30 – 3:30 – 4th Session: You’re doing it wrong: How to write about credit reports and credit scores.
Both bloggers and mainstream media often get it wrong when writing about credit reports and credit scoring. This panel will feature several authorities in this field that will help you gain a deeper understanding of some of the more complex issues.
3:30 – 4:00 – Networking break
4:00 – 5:00 – 5th Session: Industry and Media Summit – Bridging The Gap.
Your inbox flooded with pitches that you can’t use, yet it’s often difficult to get the information you need from industry sources to write your story. In this session, we’ll hear from the leading media relations people in the industry, and find out how we as media can get the most out of this relationship.
5:00 – 5:15 – Closing address
6:30 – 9:30 – Dinner at the Tower Club Dallas, sponsored by Barclaycard